How to run creator campaigns that convert.

Before you spend01 to 05

1. Why most creator campaigns failThe five things that kill campaigns. None of them is the creative.
2. Building the rosterWhere creators come from, reading an account in 60 seconds, and tiering.
3. Outreach, how to get a yesA cold DM that reads like you're messaging a friend.
4. How we structure dealsPick the deal shape before you pick the number.
5. Why creators say noThe reasons are consistent, and most of them are fixable.

What you ship06 to 10

6. The messagePromote the outcome: the margarita in the Bahamas, not the flight.
7. The briefBrief creators like teammates, with one revision round.
8. Campaign shapes that workAmplification waves, status ladders and competitions.
9. Open dealsPut the deal in the open and let creators come to you.
10. Sequencing and launch dayTease, educate, convert, instead of ten posts at once.

Making it convert11 to 14

11. The funnel behind the postYour X profile and landing page are part of the campaign.
12. TrackingEvery post link in one place, and the real cost per result.
13. When a campaign underperformsFind the part that broke. Each fix is different.
14. Paid amplificationBoost the posts that already have traction, not on a schedule.

Running it at scale15 to 18

15. Creative at volumeReusable templates for 30 to 60 posts a month.
16. Other marketsPlatforms, local creators and timing change by region.
17. Agencies and curatorsThe questions an agency worth hiring can answer.
18. Running it at scaleThe system for 30 to 60 creators a month, across clients.

Plus the deal terms checklist: six answers every deal needs before it ships.